IKEA’s groundbreaking campaign, The Co-Worker, developed by MOTHER London, has been awarded a Bronze Lion in the Entertainment Lions for Gaming category at Cannes Lions 2025. The recognition not only affirms the creative excellence behind the campaign but also highlights the growing power of gaming platforms as strategic vehicles for brand engagement and recruitment.
The Cannes Lions International Festival of Creativity kicked off its 72nd edition yesterday, immediately announcing its first wave of awards across five core categories: Health & Wellness, Pharma, Outdoor, Audio & Radio, and Print & Publishing. These early recognitions set an influential tone for the week-long celebration of creativity, business impact, and social purpose.
Cannes Lions 2025 kicks off with full creative force, lighting up the Croisette with the boldest ideas, biggest players, and most unforgettable conversations in the global marketing world. From Meta Beach to the Amazon Port and LBB Beach, innovation is breaking beyond Palais walls. Whether you are here to connect, create, or simply soak up the insight, this year’s fringe stages are setting a new standard for the industry’s future.
The 2025 Cannes Lions International Festival of Creativity is poised to electrify the Croisette with a weeklong celebration of the most daring, visionary, and boundary-pushing work in the world of advertising and marketing. From global tech titans to indie creative disruptors, everyone will be there. Expect powerhouse panels, groundbreaking campaigns, and beach takeovers as the industry convenes to honour the past year’s best work and shape the next era of storytelling, innovation, and impact. Here's everything to watch for.
Deepak Chopra, Ian Wright and Katherine Ryan may have their fair share of differences to the public, but one thing they have had in common this week is their attendance at the inaugural SXSW London. The eclectic festival which brings together the music and screen industry through a series of panels, screenings and performances, took the journey from Austin Texas to London shores this past week, held from 2-7 June across the city.
The straight 8 shootout London premiere lands on 26 June, showcasing bold, no-edit Super 8 films made by top creative teams from around the world. Shot in-camera on one roll of film, seen for the first time live, even by the filmmakers. Expect brilliance, chaos, and creativity unleashed. One night only. Don’t miss it.
From intimate indie debuts to star-powered premieres, the 2025 Tribeca Festival (4–15 June) is a dynamic showcase of storytelling innovation. This year’s lineup spans film, music, immersive experiences, and more—highlighting bold voices and fresh narratives. With behind-the-scenes insights into standout productions and a look at Tribeca’s evolving industry impact, we explore why this NYC festival remains a global creative beacon.
The 78th Cannes Film Festival delivered a dynamic blend of cinematic innovation, emotional storytelling, and industry discourse. From Joachim Trier's poignant Sentimental Value to Scarlett Johansson's directorial debut Eleanor the Great, the festival showcased a diverse array of films that captivated audiences and critics alike. The Marché du Film buzzed with discussions on AI, global storytelling, and inclusivity, reflecting the evolving landscape of the film industry.