In the ever-evolving landscape of Hollywood, diversity, equity, and inclusion (DEI) initiatives have played a pivotal role in shaping narratives and representation on screen. However, the recent policy shifts under President Trump's administration have cast a shadow over these efforts, prompting a reevaluation within the entertainment industry.
The role of the diversity, equity and inclusion executive in the media and entertainment industry has often been a vulnerable one. While progress is being made for greater diversity behind and in front of the camera, are the production companies and streamers as committed to the cause? The Location Guide speaks with leaders in the Diversity, equity and inclusion (DEI) field to discuss this and the road ahead for their successors.
In a groundbreaking collaboration, Swiss sportswear brand On has partnered with the beloved Sesame Street character Elmo to launch the Soft Wins campaign, challenging traditional notions of running and success. This initiative, unveiled on 13 February, advocates for a balanced approach to running, emphasising mental well-being and community connection over the conventional 'no pain, no gain' mentality.
From Nike's conscious commentary on sports equity to blending the roles of the consumer and the creators, in 2025, advertising is undergoing a transformative shift, driven by technological advancements and evolving consumer preferences. Brands are increasingly leveraging artificial intelligence (AI), embracing short-form content, and focusing on personalised, cross-platform strategies to engage diverse audiences.
The British Film Commission (BFC) has been awarded £1 million in funding from the UK's Department of Culture, Media and Sport (DCMS) to bolster its efforts in promoting and supporting major international film and high-end television (HETV) productions across the UK's regions and nations. This investment underscores the government's recognition of the film and TV industry's significant contribution to the UK economy.
Companies like A24, Neon and Blumhouse are taking the horror genre to new heights. TLG unlocks the secrets of their success.
From the vast Mars-like landscapes of Wadi Rum to the ancient wonders of Petra and the modern cityscapes of Amman, Jordan offers filmmakers unmatched versatility. A true natural studio, Jordan can double for countless locations around the world, making it a preferred choice for international productions.
After a 27-year hiatus, Nike made a triumphant return to the Super Bowl advertising stage during Super Bowl LIX with its compelling So Win campaign. This 60-second commercial, created in collaboration with Wieden+Kennedy Portland, shines a spotlight on female athletes, celebrating their achievements and addressing the unique challenges they face in the sports world.