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Advertorial: Help Shape the Future of Filmmaking + Exclusive BETA Access & Free Months!

Advertorial: Help Shape the Future of Filmmaking + Exclusive BETA Access & Free Months!

Written by Kianna Best on Mar 11, 2025. Posted in General Interest

Dear Reader, My team and I are working on something truly exciting - a next-generation platform designed to streamline film production from pre-production to final delivery, all in one place. As an industry professional, you know the challenges: juggling multiple tools, managing teams, and keeping everything organised across various platforms.

Navigating the impact of Trump's DEI crackdown within the screen industry

Navigating the impact of Trump's DEI crackdown within the screen industry

Written by Kianna Best on Mar 11, 2025. Posted in General Interest

In the ever-evolving landscape of Hollywood, diversity, equity, and inclusion (DEI) initiatives have played a pivotal role in shaping narratives and representation on screen. However, the recent policy shifts under President Trump's administration have cast a shadow over these efforts, prompting a reevaluation within the entertainment industry.

Resetting the diversity, equity and inclusion agenda

Resetting the diversity, equity and inclusion agenda

Written by The Location Guide on Feb 26, 2025. Posted in General Interest

The role of the diversity, equity and inclusion executive in the media and entertainment industry has often been a vulnerable one. While progress is being made for greater diversity behind and in front of the camera, are the production companies and streamers as committed to the cause? The Location Guide speaks with leaders in the Diversity, equity and inclusion (DEI) field to discuss this and the road ahead for their successors.

Elmo laces up for On’s latest Soft Wins commercial

Elmo laces up for On’s latest Soft Wins commercial

Written by Kianna Best on Feb 26, 2025. Posted in General Interest

In a groundbreaking collaboration, Swiss sportswear brand On has partnered with the beloved Sesame Street character Elmo to launch the Soft Wins campaign, challenging traditional notions of running and success. This initiative, unveiled on 13 February, advocates for a balanced approach to running, emphasising mental well-being and community connection over the conventional 'no pain, no gain' mentality.

The new age of advertising in 2025

The new age of advertising in 2025

Written by Kianna Best on Feb 26, 2025. Posted in General Interest

From Nike's conscious commentary on sports equity to blending the roles of the consumer and the creators, in 2025, advertising is undergoing a transformative shift, driven by technological advancements and evolving consumer preferences. Brands are increasingly leveraging artificial intelligence (AI), embracing short-form content, and focusing on personalised, cross-platform strategies to engage diverse audiences.

The BFC awarded GBP 1million in funding

The BFC awarded GBP 1million in funding

Written by Kianna Best on Feb 19, 2025. Posted in General Interest

The British Film Commission (BFC) has been awarded £1 million in funding from the UK's Department of Culture, Media and Sport (DCMS) to bolster its efforts in promoting and supporting major international film and high-end television (HETV) productions across the UK's regions and nations. This investment underscores the government's recognition of the film and TV industry's significant contribution to the UK economy.

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