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Film Studios Embrace Sustainability and Diversity in 2025 Initiatives

Film Studios Embrace Sustainability and Diversity in 2025 Initiatives

Written by Kianna Best on Feb 6, 2025. Posted in General Interest

As the film industry navigates evolving audience expectations and environmental challenges, major production studios are taking bold steps to foster sustainability, inclusivity, and technological innovation in 2025. From eco-friendly productions to championing underrepresented voices, these initiatives reflect a broader commitment to social responsibility and creative excellence.

2024 Looking Glass Survey reports poor mental health conditions amongst UK screen industry

2024 Looking Glass Survey reports poor mental health conditions amongst UK screen industry

Written by Kianna Best on Feb 4, 2025. Posted in General Interest

Today, the Film and TV Charity's 2024 Looking Glass Survey has revealed a significant decline in mental health among industry professionals. Highlighting the lowest level across the five-year history of research conducted by the organisation, the results display a staggering look into the quality of work life for screen industry professionals, desperately in need of proactive betterment.

Super Bowl LIX: The Ultimate Showdown for Advertisers

Super Bowl LIX: The Ultimate Showdown for Advertisers

Written by Kianna Best on Jan 29, 2025. Posted in General Interest

As football fans gear up for Super Bowl LIX, set to take place on 9 February, marketers and advertisers are equally poised to showcase their best plays. The annual championship game, which will be held at the Caesars Superdome in New Orleans, is not just the pinnacle of the NFL season but also a cultural event that commands the attention of millions worldwide. For marketers, it represents the ultimate platform to captivate audiences and solidify brand presence.

Cameron Diaz and Jamie Foxx are Back in Action for Netflix

Cameron Diaz and Jamie Foxx are Back in Action for Netflix

Written by Kianna Best on Jan 23, 2025. Posted in General Interest

Making her return to the cinema screen, Cameron Diaz stars alongside Janie Foxx for Netflix’s Back in Action. The spy comedy released on 17 January made a splash, hitting 46.8 million views in the first three days of its arrival, the biggest opening since March 2022. As the suburban couple played by Diaz and Foxx unveil their secret spy identities, the flick takes a thrilling journey across a multitude of locations.

Its all about the little things for Matty Matheson in new hospitality focused ad for Toast

Its all about the little things for Matty Matheson in new hospitality focused ad for Toast

Written by Kianna Best on Jan 14, 2025. Posted in General Interest

The Bear actor and chef Matty Matheson stars in Toast’s latest as titled One of Those Nights. Matheson and a number of other complex customers find themselves in the midst of a chaotic night at renowned New York restaurant Marea, testing the restaurant’s restaurant's ability to handle complex, custom orders seamlessly. The short film was created in collaboration with the agency Arnold.

The LA Wildfires on the local industry

The LA Wildfires on the local industry

Written by Kianna Best on Jan 14, 2025. Posted in General Interest

On 7 January, devastating wildfires erupted in Los Angeles fuelled by the Santa Ana winds. In addition to the devastation to the homes and local communities situated across the Palisades and Altadena areas, the popular entertainment city has started to feel the impact to its industry as productions come to a halt, significant events cancelled or postponed, and studios shut down operations.

Bring female directors to the front

Bring female directors to the front

Written by Kianna Best on Jan 10, 2025. Posted in General Interest

Whilst critically acclaimed projects such as Baby Girl, Love Lies Bleeding and The Substance were the talk of many a tongue last year, 2024 saw a shameful 16% of the 250 top grossing movies directed by women. The representation of female directors in Hollywood has seen minimal progress in recent years, with recent studies highlighting persistent gender disparities in the industry, and within that, even further skews lacking in favour for female directors of colour. With awards season underway, can the display of disparity once again start the shift to more equitable representation in 2025 and beyond?

Setting our sights on the streamers for 2025

Setting our sights on the streamers for 2025

Written by Kianna Best on Jan 7, 2025. Posted in General Interest

With Disney, Netflix, Prime Video, Tubi and many more, the streaming landscape spreads further than ever. In 2025, the competition between the platform ramps up as content offerings continue to diversify, ad-tiered services rake in greater audiences across the globe, and the big names attempt to create a seamless experience with cross service collaborations. But who will come out on top for the new year.

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