Iconic basketball brand Jordan have produced a four part film series celebrating Parisian basketball culture. The cinematic approach to the brand’s promotion makes use of grainy muted tones providing a nostalgic quality reminiscent of old home videos. Production company Smuggler are at the helm of the campaign.
Influencer marketing is predicted to generate a USD15 million spend in 2022. Short form content platform Tiktok have seen exponential growth following popularity during the pandemic. The app along with its viral creators have contributed to how brands are reshaping their advertising methods and messaging.
On 1 August 2022, Netflix shared their new trailer for South Korean action film Seoul Vibe. Shot against the backdrop of the 1988 Seoul Olympics, the film will star Yoo Ah-in, Go Kyung-po, Lee, Kyu-hung and many more.
Five new projects announced by North Carolina Governor Roy Copper on 7 July 2022 are contributing to the state’s status as a hive of production activity. Offering a 25% cash rebate, North Carolina is garnering significant attention for its location versatility and cost efficiency.
Today 29 July 2022, the Production Guild of Great Britain (PGGB) have launched their new six part podcast series titled Meet the Producer. Hosted by film critic, presenter and producer Jason Solomons, the show aims to allow listeners to learn from industry professionals on how they have used their personal experiences when approaching their work.
Brand owner Unilever has increased their advertising spend according to a report released 26 July 2022. Amidst an 11% spike in prices, marketing investments have risen by EUR200 million. Despite inflation, the company have reported an 8.1% sales growth.
FilmLA announced their production report for the second quarter of the year on 20 July 2022. The partner film office for the city and county of Los Angeles recorded 9220 shoot days (SD) for the quarterly period of the year. These figures suggest the city’s return to its pre-pandemic strength and promise to continue growth.
On Monday 25 July 2022, Acacia Filmed Entertainment announced the opening of two new studio projects. Construction is expected to start in 2023 spanning over the Scottsdale area and the southwest of the valley. This development follows the USD12 million state approved stimulus for film and television production.