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Private Island’s UEFA Women’s Euros Spot Rewrites the Rules of Sports Advertising

Private Island’s UEFA Women’s Euros Spot Rewrites the Rules of Sports Advertising

Written by Kianna Best on Jun 11, 2025. Posted in General Interest

The UEFA Women’s Euros campaign from Private Island and ITV Creative isn’t just a commercial—it’s a cinematic sprint through time, powered by storytelling, myth, and machine. Combining VFX, AI, and emotional velocity, the ad distills centuries of history into 60 unforgettable seconds. It’s the kind of work that doesn’t just sell a tournament—it reshapes how we think about the game, the audience, and the power of creative ambition.

Looking forward to Cannes Lions 2025

Looking forward to Cannes Lions 2025

Written by Kianna Best on Jun 10, 2025. Posted in Awards and Festivals

The 2025 Cannes Lions International Festival of Creativity is poised to electrify the Croisette with a weeklong celebration of the most daring, visionary, and boundary-pushing work in the world of advertising and marketing. From global tech titans to indie creative disruptors, everyone will be there. Expect powerhouse panels, groundbreaking campaigns, and beach takeovers as the industry convenes to honour the past year’s best work and shape the next era of storytelling, innovation, and impact. Here's everything to watch for.

A Festival Grows in Shoreditch: Reflecting on the first SXSW London

A Festival Grows in Shoreditch: Reflecting on the first SXSW London

Written by Kianna Best on Jun 9, 2025. Posted in Awards and Festivals

Deepak Chopra, Ian Wright and Katherine Ryan may have their fair share of differences to the public, but one thing they have had in common this week is their attendance at the inaugural SXSW London. The eclectic festival which brings together the music and screen industry through a series of panels, screenings and performances, took the journey from Austin Texas to London shores this past week, held from 2-7 June across the city.

Advertorial: Bold New Steps

Advertorial: Bold New Steps

Written by Kianna Best on Jun 9, 2025. Posted in General Interest

As Vietnam’s longest-established production services company, The CREATV Company has decades of experience delivering first class results to a global client base, including for Emmy and Academy Award winners as well as industry giants from Disney (Artemis Fowl), Warner/Legendary (Kong: Skull Island), CBS (The Amazing Race), Netflix (A Tourist’s Guide to Love) and more.

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