The Cannes Lions International Festival of Creativity kicked off its 72nd edition yesterday, immediately announcing its first wave of awards across five core categories: Health & Wellness, Pharma, Outdoor, Audio & Radio, and Print & Publishing. These early recognitions set an influential tone for the week-long celebration of creativity, business impact, and social purpose.
Cannes Lions 2025 kicks off with full creative force, lighting up the Croisette with the boldest ideas, biggest players, and most unforgettable conversations in the global marketing world. From Meta Beach to the Amazon Port and LBB Beach, innovation is breaking beyond Palais walls. Whether you are here to connect, create, or simply soak up the insight, this year’s fringe stages are setting a new standard for the industry’s future.
Film studios may be in the business of fiction, but at Garden Studios, sustainability is the most authentic storyline of all. From its inception in 2021, this West London production hub has made environmental and social responsibility not just a feature—but the foundation.
The UEFA Women’s Euros campaign from Private Island and ITV Creative isn’t just a commercial—it’s a cinematic sprint through time, powered by storytelling, myth, and machine. Combining VFX, AI, and emotional velocity, the ad distills centuries of history into 60 unforgettable seconds. It’s the kind of work that doesn’t just sell a tournament—it reshapes how we think about the game, the audience, and the power of creative ambition.
The 2025 Cannes Lions International Festival of Creativity is poised to electrify the Croisette with a weeklong celebration of the most daring, visionary, and boundary-pushing work in the world of advertising and marketing. From global tech titans to indie creative disruptors, everyone will be there. Expect powerhouse panels, groundbreaking campaigns, and beach takeovers as the industry convenes to honour the past year’s best work and shape the next era of storytelling, innovation, and impact. Here's everything to watch for.
Whether you're chasing talent availability, a location brief that only Germany can fulfil, or a special wish from the client —there’s a reason you’re heading here. When that happens, SHOTZ is the partner who makes it easy.
Deepak Chopra, Ian Wright and Katherine Ryan may have their fair share of differences to the public, but one thing they have had in common this week is their attendance at the inaugural SXSW London. The eclectic festival which brings together the music and screen industry through a series of panels, screenings and performances, took the journey from Austin Texas to London shores this past week, held from 2-7 June across the city.
When Epic Games Publishing revealed Out of Words at Summer Game Fest 2025, the audience was not dazzled by hyper-realistic graphics or cinematic explosions. Instead, they were captivated by something more unusual and deeply human, a stop-motion world handcrafted from clay, fabric, and wood. It felt more like a living storybook than a video game.