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Nike returns to the Superbowl

Nike returns to the Superbowl

Written by Kianna Best on Feb 10, 2025. Posted in General Interest

After a 27-year hiatus, Nike made a triumphant return to the Super Bowl advertising stage during Super Bowl LIX with its compelling So Win campaign. This 60-second commercial, created in collaboration with Wieden+Kennedy Portland, shines a spotlight on female athletes, celebrating their achievements and addressing the unique challenges they face in the sports world.

Tenerife displays top performance in 2024

Tenerife displays top performance in 2024

Written by Kianna Best on Feb 10, 2025. Posted in Awards and Festivals

In 2024, Tenerife's audiovisual sector continued an impressive trajectory, hosting 145 productions that contributed approximately EUR 65 million to the island's economy, as reported by the Tenerife Film Commission (TFC). This figure encompasses both completed projects and portions of multi-year endeavours executed within the year.

Film Studios Embrace Sustainability and Diversity in 2025 Initiatives

Film Studios Embrace Sustainability and Diversity in 2025 Initiatives

Written by Kianna Best on Feb 6, 2025. Posted in General Interest

As the film industry navigates evolving audience expectations and environmental challenges, major production studios are taking bold steps to foster sustainability, inclusivity, and technological innovation in 2025. From eco-friendly productions to championing underrepresented voices, these initiatives reflect a broader commitment to social responsibility and creative excellence.

Looking forward to the 75th Berlinale

Looking forward to the 75th Berlinale

Written by Kianna Best on Feb 6, 2025. Posted in Awards and Festivals

The 75th Berlin International Film Festival, commonly known as the Berlinale, is set to captivate audiences from 13 to 23 February, 2025, in Berlin, Germany. This milestone edition promises a diverse array of films, esteemed guests, and significant industry events, solidifying its reputation as a premier global film festival.

2024 Looking Glass Survey reports poor mental health conditions amongst UK screen industry

2024 Looking Glass Survey reports poor mental health conditions amongst UK screen industry

Written by Kianna Best on Feb 4, 2025. Posted in General Interest

Today, the Film and TV Charity's 2024 Looking Glass Survey has revealed a significant decline in mental health among industry professionals. Highlighting the lowest level across the five-year history of research conducted by the organisation, the results display a staggering look into the quality of work life for screen industry professionals, desperately in need of proactive betterment.

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