IKEA’s groundbreaking campaign, The Co-Worker, developed by MOTHER London, has been awarded a Bronze Lion in the Entertainment Lions for Gaming category at Cannes Lions 2025. The recognition not only affirms the creative excellence behind the campaign but also highlights the growing power of gaming platforms as strategic vehicles for brand engagement and recruitment.
Jurassic World Rebirth is set to ignite the summer box office with a new direction, global filming locations, and a high-stakes premise. Featuring a cast led by Scarlett Johansson, Jonathan Bailey, and Mahershala Ali, the film explores fresh territory in both story and setting. As it premieres worldwide on 2 July 2025, the production also highlights how international incentives are shaping blockbuster filmmaking. Filmed across Thailand, Malta, and the UK, Rebirth signals a bold cinematic evolution for the franchise.
The Cannes Lions International Festival of Creativity kicked off its 72nd edition yesterday, immediately announcing its first wave of awards across five core categories: Health & Wellness, Pharma, Outdoor, Audio & Radio, and Print & Publishing. These early recognitions set an influential tone for the week-long celebration of creativity, business impact, and social purpose.
Cannes Lions 2025 kicks off with full creative force, lighting up the Croisette with the boldest ideas, biggest players, and most unforgettable conversations in the global marketing world. From Meta Beach to the Amazon Port and LBB Beach, innovation is breaking beyond Palais walls. Whether you are here to connect, create, or simply soak up the insight, this year’s fringe stages are setting a new standard for the industry’s future.
Film studios may be in the business of fiction, but at Garden Studios, sustainability is the most authentic storyline of all. From its inception in 2021, this West London production hub has made environmental and social responsibility not just a feature—but the foundation.
The UEFA Women’s Euros campaign from Private Island and ITV Creative isn’t just a commercial—it’s a cinematic sprint through time, powered by storytelling, myth, and machine. Combining VFX, AI, and emotional velocity, the ad distills centuries of history into 60 unforgettable seconds. It’s the kind of work that doesn’t just sell a tournament—it reshapes how we think about the game, the audience, and the power of creative ambition.
The 2025 Cannes Lions International Festival of Creativity is poised to electrify the Croisette with a weeklong celebration of the most daring, visionary, and boundary-pushing work in the world of advertising and marketing. From global tech titans to indie creative disruptors, everyone will be there. Expect powerhouse panels, groundbreaking campaigns, and beach takeovers as the industry convenes to honour the past year’s best work and shape the next era of storytelling, innovation, and impact. Here's everything to watch for.
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