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Healthy Creativity in Advertising

Healthy Creativity in Advertising

Written by Kianna Best on Mar 11, 2024. Posted in General Interest

In today's fast-paced pressured world health and wellness has taken centre stage in people's lives. As individuals become increasingly conscious of their well-being, the market for related products and services has exploded. However, in this saturated marketplace, consumers are not just looking for products, they want meaning and authenticity.

And that’s a wrap on Cannes Lions 2023

And that’s a wrap on Cannes Lions 2023

Written by Kianna Best on Jun 24, 2023. Posted in Awards and Festivals

On Friday 23 June, the 70th edition of Cannes Lions came to a close with a night of celebrations and the daily announcement of the final winners for the celebration. Across the Palais and spreading to the beach, this year’s celebration spotlighted the importance of conversation and the value of diversity and inclusivity in the creative media space. As ideas were shared and projects awarded across the weekly updated categories, the variety of thought was a welcomed new wave in the advertising space for another successful year.

Young Director’s Awards 2023 spotlight next generation of creatives

Young Director’s Awards 2023 spotlight next generation of creatives

Written by Kianna Best on Jun 22, 2023. Posted in Awards and Festivals

The 2023 instalment of the Young Director’s Awards celebrated an array of globally diverse entries today in Cannes. As the Lions occupied the Palais, emerging creatives displayed the utmost imagination across 16 categories including documentary, animation and the newly instated series section. With representations from 46 countries, winners were spread Europe, North America and Asia Pacific.

TLG to celebrate the future of creativity at Cannes Lions 70

TLG to celebrate the future of creativity at Cannes Lions 70

Written by Kianna Best on Jun 15, 2023. Posted in Awards and Festivals

The Location Guide team will join the thousands of attendees from across the world on their return to the French Riviera for this year’s Cannes Lions International Festival of Creativity. Communications and advertising professionals will come together and share their insights into the developments of their respective fields and the need to know findings for the future. From trending business strategies and the ongoing developments of AI in the creative industry to knowing how to understand and serve the next generation of content consumers, the diverse roster of speakers will ensure no shortness of perspectives to learn from.

ADVERTORIAL: APCP’s Meeting Point in Cannes Lions

ADVERTORIAL: APCP’s Meeting Point in Cannes Lions

Written by Kianna Best on Jun 6, 2023. Posted in General Interest

Come with APCP to an event this June! To celebrate the Cannes Lions festival, the Spanish Association of Advertising Film Producers (APCP) is organising its classic Spanish party. Beyond being a meeting and business point, this event is a festive space where you can taste typical products, such as Spanish beer San Miguel and enjoy the food of Spain thanks to Cuchara de Palo and its ham cutter.

Ama Ampadu appointed as BFI Film Fund’s new senior production and development executive

Ama Ampadu appointed as BFI Film Fund’s new senior production and development executive

Written by Kianna Best on Jan 24, 2023. Posted in General Interest

The BFI announced on Friday 20 January the instatement of independent producer Ama Ampadu as the new senior production and development executive for the BFI Film Fund. Replacing Kristin Irving, Ampadu will report to Natascha Warton, the Fund’s Head of Editorial, and work alongside Louise Ortega who joined as senior production and development executive last year, as well as editor-at-large Lizzie Francke.

Socially conscious and female focussed commercials win big at 2022 Gerety Awards

Socially conscious and female focussed commercials win big at 2022 Gerety Awards

Written by Kianna Best on Sep 6, 2022. Posted in Awards and Festivals

The 2022 winners of the Gerety Awards have been announced today 6 Septemeber 2022. With a range of commercials that continue to resonate with the female audience and possess a sense of social commentary , winners included  Channel 4’s Super Human campaign for the Tokyo Paralympics 2020 and Vice Media’s Unfiltered History Tour.

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