Two new 7UP spots shot in Mexico City
Madrid-based director Martin Jalfen has directed two spots for PepsiCo’s 7UP brand. The projects - titled Laughter and Karaoke - respectively feature montages of people laughing and singing. Jalfen street-casted real people from Mexico City, aiming to capture the simple joys of life that are far too often taken for granted. Production company Primo México worked alongside creative directors Rodrigo Grau, Rodrigo Greo, and Mariano Gamba for both videos.