[slideshow id=28]Keen joggers might find their normal running route feels a bit dull from time to time. They’ve probably never considered jumping onto the local freight train to inject a bit of spice to their work-out. This is exactly what happens in the new commercial spot from Powerade, entitled Road to Endorphins.
The Irish Film Board (IFB) faces a 2011 budget reduction of a comparatively minor 3.3%, leaving it a total of EUR16 million. Given the scale of cuts across all sectors in the Irish industry, this is being viewed as a positive development.
[slideshow id=25]Say what you like about the weather in Scotland, but snow is probably the last thing you expect to see in the streets of Edinburgh in July. The ‘freezing’ conditions were created in the Scottish capital during the height of summer for department store John Lewis’ Christmas commercial Tribute to Givers.
The Australia China Screen Alliance has been created to smooth the way for more co-productions between the two countries. The nations have had a co-production treaty in place for three years now.
[slideshow id=24] Mobile navigation device manufacturer Garmin has created its own little war zone in South Africa. Its gritty new commercial - part of its Glory campaign - follows a soldier from a landing craft onto a beach as gunfire and explosions rip apart the landscape.
[slideshow id=23]The town of Longyearbyen in Svalbard, far off Norway’s north coast, may not be everyone’s idea of a fun place for a business trip. That didn’t stop electronics giant Philips heading up to what’s officially the world’s northernmost town to film a new commercial for their Wake-up Light called Wake up the Town - Arctic Experiment.
Members of the Women Victims of War (WVW) group in Bosnia want to meet with Angelina Jolie to talk about the shooting of her untitled directorial debut.
It’s been confirmed that the BFI will take over most of the duties formerly carried out by the UK Film Council in the British film industry. There’ll also be a 60% increase in its Lottery funding, with GBP43 million being available by 2014.