makers is our bi-annual magazine for the international production community. Featuring interviews, comment and opinion from leading figures in production from around the world, makers celebrates the very best in film, commercials and TV production. Packed full of production intelligence and beautifully designed, makers is a global briefing for creatives – covering everything a production needs in its journey from the script to screen.

Issue #10 is available to read online for free

The Covid-19 pandemic may be over, but its effects continue to amplify media creation and consumption. makers explores the growing importance of virtual communication tech and talks to some of the key companies who are busy creating the building blocks of the metaverse.

They include content creators live streaming using avatars, an idea brands have cottoned onto with varying results, and the use of AI tools to create images and video from simple text prompts.

There is a huge debate raging about the extent to which generative AI will eliminate or uplift roles in crafts from animation to feature film, but AI tools will be essential to landscape the 3D internet. We also explores some of the latest practical examples benefitting production.

Meanwhile the Web3 tech that some hope will underpin both the metaverse and a vastly more egalitarian creator economy, is being built on the blockchain. We discuss this with Neal Stephenson, the author who coined the original metaverse in his 1992 sci-fi novel Snow Crash.

Elsewhere, the rise in cost of living cannot be ignored. The impact on TV producers is outlined starkly by Banijay in this issue. We also find out how Canada’s indie community is tackling budget and crew shortage by tapping into local talent; while our Virtual Production feature considers potential savings. Belt tightening has also forced Netflix to introduce ads which we also discuss in this issue.

All this and more is rounded out by makers’ regular suite of reports from the hottest film locations and candid interviews with the likes of George Michael’s former manager Simon Napier-Bell and agent Mylen Yamamoto Tansingco who had the foresight to spot that digital and diverse talent is the future of the entertainment industry.

For more information about makers, or to advertise in our next issue, contact our sales department on (44 20) 7036 0020 or email sales@thelocationguide.com

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