Recent Media Partners Asia (MPA) report cites the Asia-Pacific (APAC) region as the largest generator of online-video activity. Focus on Ad-based and Subscription-based video-on-demand shows industry growth in China, India, Australasia, Southeast Asia, South Korea, and Japan. Bytedance, YouTube Tencent Video, Netflix and iQIYI are ranked as top performers.
The Gerety Awards celebrated the recent announcement of their shortlist with an Argentinian barbeque. The party took place at Cannes Lions 2022 thanks to support from hosts Tantor Films. Over 500 guests from 40 different countries joined the fun, honouring past and present judges as well as this year’s shortlist.
The USDA Forest Service has teamed up with the Ad Council as part of a new spot. The project encourages families to explore the wonders of their local green spaces. An original song, titled ‘Outside,’ was made by Poe Leos and Harv, reminding viewers how enriching it is interact with nature.
Stella Artois is inviting customers to rediscover the simple pleasures of dining with friends. Our work and home lives have become increasingly blurred, and the company’s new spot recognises that meal times are a vital way to continue savouring life. Titled It’s Time To Dine Again, the brand playfully highlights the need for consumers to […]
The Gerety Awards has revealed its shortlisted UK entries. Entrants for the 2022 edition of the competition include: The Fantastic World of Smoothness – for Tequila Maestro Dobel, by The Lift London; #painstories – for Bodyform/Libresse, by AMVBBDO London; and Time Keeper – for Janssen, by Edelman London. Riff Raff Films, DentusMB Manchester, The Gate […]
Food delivery service Just Eat Takeaway.com and creative agency McCann London have created a new advertisement with pop star Katy Perry. The musician performs her own rendition of Just Eat’s Did Somebody Say jingle, celebrating the excitement of ordering takeaway food. This spot needed to appeal to 10 new markets that had never previously encountered […]
Fanbytes has been acquired by digital media agency Brainlabs. Fanbytes specialises in influencer marketing for Gen Z, producing content across social platforms TikTok, Instagram, YouTube and Snapchat. Brainlabs and Fanbytes have always shared similar data-led, test-and-learn approaches to their work, and the purchase will help the Gen Z marketers reach new international audiences.
Uncommon has released a new campaign video for home improvement and garden retailer B&Q. The commercial – titled Flip, part of the B&Q’s ‘Change. Made Easier’ campaign – sees a woman reimagine the design of her house as it flips upside-down. Flip demonstrates how the brand helps consumers keep up with life’s changes, allowing the […]
Behind-the-scenes footage has been released for Land Rover Defender’s Above and Beyond Land commercial. Land Rover wanted to create “an epic TV ad” to promote their brand, travelling and shooting where no other cars can go. Shot across the furthest reaches of Morocco, UK-based production company OUTSIDER worked alongside director Scott Lyon and service producers The […]
From untouched lakes and wild rivers to ice-capped mountains and rocky caverns, Canada presents a variety of fascinating options for the international production community. The Location Guide caught up with Jim Edward, founder of CoPilot Productions, to understand what makes the region an attractive proposition for incoming filmmakers.