Written by Shona Smith on Mar 26, 2021. Posted in Awards and Festivals

Apple's Bounce among winners of British Arrows 2020 winners

The virtual awards celebrated the best of British Advertising, with an additional “Made in Lockdown” category recognising work created during the first UK lockdown

Host Richard Ayoade presented winners across 25 Arrows and 21 Craft categories in a live-broadcast virtual event. A select number of winners and sponsors attended, and over 1000 people tuned into the live broadcast.

The coveted Commercial of the Year award went to Apple, Airpods, Bounce made for TBWA\Media Arts Lab by Pulse Films and directed by Oscar Hudson. Shot in black and white, the campaign sees a man defying gravity as he effortlessly bouncing across the city on his city commute. The  campaign received the Gold Craft Arrow for the In-camera effects including stunts and Acheivement in Production, and a Bronze Craft Arrow in Production design amongst others.

Apple also won the Advertiser of Excellence award, for work that is “bold, tirelessly inventive approach to their advertising springs from a belief that creativity is the root of all progress”.

AMV BBDO won agency of the year, with awards going to multiple Guinness spots: Liberty Fields | The Pioneers of Women’s Rugby, The Purse, Pepsico – No Can Left Behind and The Valuable 500 – Diversish.

Pule Film took home Production Company of the Year. As well as producing the Commercial of the Year spot Bounce, BBC – Number 10, Comic Relief – Wise Words, Department for Education – Tuesday and ITV – Britain Get Talking, Guardian - Hope is Power and KFC – Chicken Town is among the work awarded on the night.

Originally postponed in March 2020, ten days before the show was scheduled, an additional “Made in Lockdown” category was created for the best campaign and single spot created during lockdown. The winning work in this category highlights the impactful nature of work produced during this period that also saw restriction on production.

BBC Campaign Bringing us Closer made by BBC Creative and directed by Dan Emmerson was awarded in this category and single spot Abusers Always Work From Home for the National Centre of Domestic Violence, made for Wunderman Thompson by Stink Films, Framestore and Geej Ower, and directed by Geej Ower won these categories.

Clare Donald and Jani Guest, Arrows co-chairs, said of the event: “The past year has been turbulent for all of us, but we are delighted to have finally had the opportunity to recognise and award the wonderful work created in 2019. It was particularly incredible to see the response to the Made in Lockdown category and the brave work that was produced during such challenging times. Tonight, we had the pleasure to be on stage, at a safe distance of course and were able to shine a light on the remarkably beautiful work that was long overdue its recognition. We hope to see everyone back at The Grosvenor House in March 2022 for another triumphant night.”

To see the full list of winners click here.


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