Prague still makes Gorgeous commercials
While the competition to see who can offer the best film tax incentives in Europe hots up to lure the million dollar productions, with the Czech Republic lagging behind the likes of Germany and Hungary, it's business as usual for the Prague commercial industry.
Guinness's latest spot Light Show, through Irish International BBDO and Gorgeous Enterprises, makes full use of Prague's contemporary architecture, skyline and its ability to mobilise 900 people at short notice.
Fady Salemeh, executive producer at Prague based The Sofa, who serviced the production, said six different locations were found after three weeks of scouting for the right combination of office exteriors and interiors. The Sofa were able to find locations that were all centrally located and about 15 minutes outside of the Old Town.
Peter Thwaites, of Gorgeous Enterprises, said it: "didn't feel like we were away from home. Everyone felt like part of the same team".
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