Folke Film shoots Gothenburg Harbour stunt with Volvo Trucks president
Stockholm-based Folke Film set up a commercial stunt in Sweden’s Gothenburg Harbour with Volvo Trucks president Claes Nilsson. The piece demonstrates the strength of the Volvo’s tow hook by hanging the truck in the air from a crane and standing Nilsson on the bonnet.
“One take, wind, sun, sound, a tight timeframe, the Volvo Trucks CEO standing on a truck 20 metres above ground for two hours while we were hovering with the helicopter just next to him,” recalls director Filip Nilsson: “Except for some heavy wind gusts we had perfect conditions!”
Gothenburg was chosen because it’s the home of Volvo and offered the right visuals. They also needed a good crane company to hang the truck with absolute precision.
Volvo Trucks launched a similarly inventive spot in 2012 with a commercial that involved a perilous slackline stunt in Croatia.
Client: Volvo Trucks
Agency: Forsman Bodenfors
Production Company: Folke Film, Stockholm
Director: Filip Nilsson
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