Chevrolet has taken to the skies over Arizona for a daring spot for its Sonic small car range. Skydive shows a Chevy being dropped out of the back of a C-130 aeroplane at 10,000 feet and drifting gracefully through the atmosphere while being filmed by a team of skydivers.
Malta went through a thriving year of filming with June becoming the busiest month in the island’s history. Crews, suppliers and service providers were stretched beyond their limits as Paramount’s World War Z “clashed” on the tiny island with the long running UK TV series Sinbad, Norway’s large feature Kon Tiki, Sweden’s Volvo commercial and some other works.
[slideshow id=154]Guinness often turns heads with its commercials and its latest spot is no exception. Oscar-winning Director Tom Hooper filmed the brand’s Rugby World Cup tie-in Some Are Made Of More in Hungary, delivering an atmospheric showdown between two warring armies.
Electronics giant Philips has taken to the streets of Buenos Aires for its new commercial, See what light can do. The spot shows an endless row of lights zipping across gardens, quiet roads, pools and through homes before reaching the city itself, illuminating the night with a domino effect.
Animation and live-action blend in Coca-Cola’s new ad for the Euro 2012 football finals in Poland and Ukraine. Cartoon characters cheer around Warsaw and Kiev. Two endings were filmed so that Polish audiences see the final crowd scene in Warsaw and it’ll be Kiev for the Ukrainians.
Scottish warriors have been replaced with suburbanites looking for a break from the norm in a Braveheart pastiche from Swedish furniture manufacturer Ikea. Have a Go shows homeowners charging across a field clutching Ikea furniture as they rebel against the threat of home-furnishing normality.
Istanbul evokes Agatha Christie mysteries, sinister strangers trawling the souks and over-friendly carpet sellers. A little cynical perhaps, but I was surprised to find Istanbul has morphed into the Capital of Cool. I was surprised to find an innovative hub where cutting-edge design sits side by side with ancient traditions.
Tortilla chip brand Doritos has embraced the image of the Western gunslinger and filmed its new commercial on location in Mexico. Dip Desperado charts the fictional life of Esteban Ortega, a Mexican peasant who finds fame and glory flicking Doritos rather than ‘slinging’ a gun.
I managed to catch up Marc on a rare day off at his home in the South of France, to hear about the best aerial views in the world, the way digital effects have changed the game, vintage biplane flying on the Scottish Isle of Skye and what to do if the Peruvian Air Force steal your chopper fuel.
The Location Guide will be at the Berlinale Film Festival from 11th to 16th February. Berlinale is one of the world’s leading film festivals and we’re very excited to be a part of it.